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A bottle of Pimm's with the brand's logo prominently displayed on the label.




Tasting Notes

Refreshing, citrusy, slightly spicy, hint of botanicals.

Food Pairing

Cucumber sandwiches, fish and chips, fruit salad

Pimm's is a quintessentially British alcoholic beverage that has been enjoyed for over 200 years. This iconic drink is a firm favourite during the summer months and is synonymous with British traditions such as Wimbledon, the Chelsea Flower Show, and the Henley Royal Regatta. The product has a fascinating history, a distinctive production process, and a unique flavour that sets it apart from other drinks on the market.

The history of Pimm's dates back to the 1840s, when it was first created by James Pimm, a farmer's son who became the owner of an oyster bar in London. Pimm's Oyster Bar was a popular establishment, and it was here that Pimm began experimenting with various ingredients to create a refreshing and invigorating drink that would appeal to his customers. His creation became known as Pimm's No. 1 Cup, and it quickly gained popularity among the patrons of his bar.

Pimm's No. 1 Cup was initially a gin-based drink that contained a secret blend of herbs and fruit extracts, including quinine, which gave it a slightly bitter taste. It was originally marketed as a health tonic, designed to aid digestion and promote well-being. The drink was served in a small tankard known as a No. 1 cup, hence the name of the beverage.

The success of Pimm's No. 1 Cup led to the creation of a range of other Pimm's products, including Pimm's No. 2 Cup (made with Scotch whisky), Pimm's No. 3 Cup (made with brandy), and Pimm's No. 4 Cup (made with rum). However, it was Pimm's No. 1 Cup that became the most popular and enduring product, and it is this version of Pimm's that is still widely enjoyed today.

The unique flavour and versatility of Pimm's No. 1 Cup made it a popular choice for mixing in various cocktails and long drinks. The most famous of these is the Pimm's Cup, a refreshing concoction made with Pimm's No. 1 Cup, lemonade, and a selection of fresh fruit and herbs. This iconic drink has become a staple of British summer events and is enjoyed by people of all ages.

The production process of Pimm's begins with the selection and preparation of the various botanicals and fruit extracts that give the drink its distinctive flavour. The exact recipe for Pimm's No. 1 Cup is a closely guarded secret, known only to a select few individuals at the Pimm's company. Once the ingredients have been assembled, they are carefully macerated and infused to create the base for the drink.

After the base has been prepared, it is blended with a high-quality gin and left to rest for a period of time, allowing the flavours to meld and mature. The final product is then filtered and bottled, ready to be enjoyed by consumers around the world.

Pimm's has become an iconic symbol of British summer culture, and it is closely associated with a number of traditional events and celebrations. One of the most famous is the Wimbledon tennis tournament, where Pimm's is served to spectators and players alike. The drink is also a popular choice at other outdoor events such as garden parties, picnics, and barbecues.

In recent years, Pimm's has become increasingly popular in other countries, particularly in the United States, where it is enjoyed as a refreshing and unique alternative to traditional cocktails and long drinks. The distinctive flavour and versatility of Pimm's No. 1 Cup has led to its inclusion in a wide variety of cocktail recipes, and it has become a staple ingredient in many modern mixology creations.

To cater to the growing demand for their products, the Pimm's company has expanded their range to include pre-mixed canned and bottled versions of the classic Pimm's Cup cocktail, as well as limited edition variations such as Pimm's Winter Cup, which is designed to be enjoyed during the colder months.

Pimm's has also been successful in extending its brand beyond the beverage market, with the introduction of Pimm's-flavoured products such as ice lollies, jellies, and even Pimm's-infused strawberries and cream.

In conclusion, Pimm's is a truly iconic British drink with a rich history and a unique flavour. Its enduring popularity and versatility make it a timeless classic that is enjoyed by people of all ages. Whether it's sipped at a sophisticated garden party or savoured on a warm summer evening, Pimm’s No. 1 Cup remains a beloved symbol of British culture and tradition.

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